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STORIES

STORIES OF ENTREPRENEURS, DESIGNERS AND ARTISTS WHOSE INGENUITY HAS ENABLED THEM TO BRING THEIR IDEAS TO LIFE. THESE INNOVATIVE INDIVIDUALS STRIVE DAILY TO SHINE THE SPOTLIGHT ON CRÉATIVE FRANCE.

FRENCH TECH

EDJING, BRINGING OUT THE DJ IN EVERYONE

Créative France is a story, but it's also about different fields working together to highlight French savoir-faire. It's about fruitful encounters, like that between music and technology with the application edjing.

It’s about edjing, an app for smartphones and tablets that allows anyone to mix music and brought a social aspect to DJing by inviting people to share their compositions with the world via social networks. It’s about using technology in the service of simplicity to bring the fun of mixing to novices who can simply import their music libraries. And it’s free, to reach as many people as possible. edjing founder Jean-Baptiste Hironde got the idea when he realized there was no music mixing application for the general public. He decided right away to target the international market by incorporating Facebook and Twitter. From the moment edjing became available in app stores, it was an instant success, and the French entrepreneur’s creation has experienced exponential growth ever since. It’s the story of an application that has shown the world what French technological expertise is all about.