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STORIES

STORIES OF ENTREPRENEURS, DESIGNERS AND ARTISTS WHOSE INGENUITY HAS ENABLED THEM TO BRING THEIR IDEAS TO LIFE. THESE INNOVATIVE INDIVIDUALS STRIVE DAILY TO SHINE THE SPOTLIGHT ON CRÉATIVE FRANCE.

DESIGN

PHILIPPE STARCK, A VISIONARY DESIGNER

Créative France is a story, but it's also about the men and women who craft France's image every day. Strong personalities like Philippe Starck, who has managed to make a name for himself by ignoring norms and making his own rules.

It’s the story of Philippe Starck, a visionary designer who likes, as he puts it, “to open the doors to the human mind.” He is the pioneer in democratic design, a concept he aims to attain every day: all creative endeavors, whatever their form, should make life easier and simpler, and be shared with as many people as possible. His constant efforts to reconcile intelligence and usefulness have led him to design many iconic objects, from a lemon juicer to a revolutionary boat by way of an extraordinary hotel, an individual windmill and an electric car. His inexhaustible protean creativity and his thousands of ongoing projects make Philippe Starck–who was one of the first Frenchmen invited to give a TED talk–one of the very concept behind Créative France. It’s the story of an inventor who’s always looking to make more of less, a designer who transforms our daily lives–a modern day Renaissance man.