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STORIES

STORIES OF ENTREPRENEURS, DESIGNERS AND ARTISTS WHOSE INGENUITY HAS ENABLED THEM TO BRING THEIR IDEAS TO LIFE. THESE INNOVATIVE INDIVIDUALS STRIVE DAILY TO SHINE THE SPOTLIGHT ON CRÉATIVE FRANCE.

SPORT

ALEXANDRE SHETTLE, A NEW LEASE OF LIFE FOR SPORTS SHIRTS

Créative France is not just about stories, it’s also about a renaissance - a renaissance that's shedding light on French ingenuity and the companies that are giving a new lease of life to everyday objects, like 1Bag1Match, founded by Alexandre Shettle and Erwann Goullin.

This is the story of 1Bag1Match, the only company in France to breathe new life into old sports shirts by turning them into bags, computer cases and accessories. 1Bag1Match collects sports shirts from recycling centres across France and transforms them into unique and authentic items. These products are handmade by qualified seamstresses to offer Made-in-France quality. Because each shirt is unique and has its own story to tell, 1Bag1Match is also about standing out from the crowd. Founded by two former school friends, Alexandre Shettle and Erwann Goullin, who decided to pool their skills and expertise, the company adds a new dimension to old sports jerseys that might otherwise have been thrown away. By helping everyone benefit from its inventiveness and creativity, for 1Bag1Match, success is in the bag!