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Creative Industry

Créative Industry is the first chapter in the Créative France story. It’s a chapter that begins with a French industrial sector in the throws of technological and digital change, and which is at a turning point in its development. It sheds new light on our industry with an innovative and highly original campaign.

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It’s about putting the engine of the French economy back at the heart of everyone’s concerns. It’s about specialist companies that successfully export French expertise and professionals with flexible skills who know how to adapt to a changing world.
This is a chapter that is being written each and every day and which is just the first in the Créative France story.

1 – Energy efficiency

The environment is shaping the global agenda, as confirmed recently by the Paris Climate Conference, COP 21.  Our ability to curb global warming is one of the challenges that will decide the fate of our planet.  Because sustainable energy is now part of the production equation, each industry has a role to play.  Beyond its immediate environmental advantages, such an approach offers real economic benefits and can impact positively on the value chain, as well as other areas.  That’s why we need to innovate to help businesses optimise their heat emissions while maintaining their productivity standards.


2 – Monitoring and control

We operate in a world where customers are becoming more vigilant and French and European standards are increasingly strict. Since these standards enable them to reflect the economic, environmental or daily realities of users, they also drive consumption. Quality and compliance are essential to product success. Although the digitization of the value chain can enhance the design and production process, in-production checks, and controls prior to post-production dispatch to check and certify the condition of products are vital. Sometimes only a person can perform this role. However, some technologies can fill the gap or improve on human workers by analysing aspects of production invisible to the naked eye or by enhancing checks at various stages in the production process.

creative casting


3 – Digitization of the value chain

All companies need to be able to demonstrate their competitive advantage. Whether they want to stand out on price or in terms of their products and services, the competitive drive helps hone a company’s performance. From prototyping to packaging, each stage in the design and production process is an opportunity to explore new ways of optimising the value chain.
Although robotics and energy efficiency are now standard industrial practice, more and more companies are realising the importance of digital factories. Every aspect of a plant’s activities can be reorganised, including new production, security and checking processes, helping improve working conditions for technicians as a result.

creative spectre

4 – People in production

What role do people play in production? Although enhanced quality control offers end users greater product reliability, the digitization of manufacturing is also a major asset for technicians. Developments in robotics have made certain operations less hazardous or improved working conditions, and companies are increasingly interested in acquiring technologies or machines solely to enhance human comfort. The recent integration of exoskeletons on production lines to support, relieve and strengthen human movements has far exceeded the hopes of manufacturers in this respect.

creative team


5 – Automation, workflow management and robotics

All businesses need to make a profit in order to operate, grow, create jobs and invest. To achieve this, they need to constantly monitor their strategy and production methods. Prototyping digitization enhances production and its reliability. However, the most effective optimisations have been made on production lines – both in terms of cost and time, and safety and comfort. By providing strength assistance for people or by replacing human workers for hazardous tasks, the use of robotics or automation for specific activities offers multiple advantages.

creative ballet


6 – New materials and composites

When we think about the future, we often imagine outlandish modes of transport. To this extent, reality is often more impressive than fiction. From the TGV to Airbus 380, French automotive, aeronautic and aerospace companies are setting the pace. Although these companies are defying time and space to open up opportunities for bold industrial innovations, their technological advances still need to take environmental factors into account. New energy solutions can be implemented to foster more responsible energy consumption. The use of composite materials provides another possible solution. Because they are lighter, they not only optimise a vehicle’s technological performance, they are also more energy efficient.

creative lightness

7 – Additive manufacturing

Not too much, not too little is the key to good stock management. To apply this basic rule in practice, companies have to maintain a merchandise surplus, with its related costs and supply management needs, or develop the capacity to meet additional orders. Despite a company’s best efforts to forecast demand, they sometimes need to reproduce just a few hundred or thousand parts. Although additive manufacturing is insufficient to bring a production line back into operation, it’s essential to satisfy customers. This dilemma could soon be a thing of the past thanks to 3D printing. Increasingly used in production processes as an alternative to moulding specific parts, 3D printing offers obvious advantages on price, speed and precision. Some companies have extended the scope of their activities to meet these types of needs.

creative tailor


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